Fabio Gerhold
Product Marketing & Go-to-Market Strategy
When you live inside your project every day, it is hard to see it through the eyes of another.
I help founders and product teams learn about their best customers and how to connect with them in new ways. Together we find out what makes their product valuable and how to bring it to those who need it.
Go-to-Market is is 20% product and 80% positioning and distribution.
I help companies talk to the right people in the right way, so that the story actually lands.
How we can work together
Market & Positioning Sprint
We establish who your product is for, which problem matters most to them, and why they would choose it over the alternatives.
Typical duration: 3–4 weeks
GTM Pilot
Turn a promising direction into a focused market test. We choose a specific audience and and test what actually resonates in the market.
This can include landing pages, sales presentations, targeted campaigns or outreach developed with your sales team.
Typical duration: 6–8 weeks
Embedded GTM Partner
I work alongside your founders, product team and sales colleagues on an agreed set of priorities—from customer research and launch planning to messaging, sales enablement and acquisition.
A part-time engagement, starting with three months
Behind the work
Fabio Gerhold, MA
Based in Graz, Austria, I work with founders and technology teams across Europe and beyond. My path into technology strategy grew out of studying International Relations and Philosophy at the University of St Andrews, learning Russian in Moscow, and spending over a decade exploring poetry and movement practice.
Across all of my work—whether guiding a B2B product launch or in my artistic practice—the core craft is the same: observing predetermined patterns, listening closely for what is actually happening, and finding the clearest way forward.