Fabio Gerhold
Product Marketing & Go-to-Market Strategy
I help founders and product teams decide which customers to focus on, explain what makes their product valuable, and test how to bring it to market
From customer research and positioning to sales tools and acquisition experiments, I work with you to make the decisions—and put them into practice.
How we can work together
Market & Positioning Sprint
A focused engagement to establish who your product is for, which problem matters most to them, and why they would choose it over the alternatives.
Typical duration: 3–4 weeks
GTM Pilot
Turn a promising direction into a focused market test. We choose a specific audience and offer, build the materials needed to reach them.
Depending on your product, this can include landing pages, sales presentations, targeted campaigns or outreach developed with your sales team.
Typical duration: 6–8 weeks
Embedded GTM Partner
I work alongside your founders, product team and sales colleagues on an agreed set of priorities—from customer research and launch planning to messaging, sales enablement and acquisition.
A part-time engagement, starting with three months